While creating and publishing content on your website is better than producing no content at all, simply writing blog posts randomly and when it is convenient to do so, is not a strategy that is going to bring many positive SEO results.
Professional SEO companies advise that for your content to have all the positive impacts on your SEO, and the subsequent improvement in your search engine rankings, it needs to be done in a way, that very few other website owners would ever think of implementing.
That way is structured, has end goals, works for your audience, and not just the search engines, and it can be monitored to see if any changes to it have to be made. It consists of 4 components or pillars as we like to call them because they form the cornerstones for your content to be effective and bring results. Here are those 4 pillars…