For drug rehab businesses to market and promote themselves, there are lots of strategy options. Indeed, it is the fact that are so many ways to market a business today that is what often causes the most confusion among business owners.
To add to that we have new tactics, tools, and marketing opportunities appearing almost every day.
For drug rehab managers and owners, the first thing they should do when considering which of these they should use for marketing is to consider what audiences they are targeting.
For example, we imagine many of those in drug rehab and support will likely fall into a younger age group than they would in the 65+ demographic. It is also likely that many, though not all, of the clients come from backgrounds where lower incomes are more prevalent.
Of course, it is the case that someone becoming addicted to drugs could be any age and from any income bracket, however, when marketing you would not ordinarily target the tiny minority, but instead the people that research shows are within your main audience demographic.
That research incidentally could simply be the data from the patients you have treated at your drug rehab facility.
Given all of the above, it means drug rehab centres should be seeking marketing channels that are most likely to appeal to those which primarily fit their target demographic, and one of those will certainly be YouTube.
Whilst online video appeals to almost all demographics, online data research for YouTube audiences is very revealing as you can see below.
- 91% of internet users aged 49 and below have watched YouTube videos
- 37% of 18 – 34-year-olds watch YouTube daily
- By 2025 it is predicated that half of all under-30s will avoid subscription/mainstream TV in favour of online video sites such as YouTube
This tells you a lot about how online viewing habits are changing and YouTube is changing too, which is something those wanting to market their drug rehab business should be alerted to.
We say that because a new way of using YouTube for business and marketers called “YouTube Shorts”, is proving to be highly successful. As for what they are and how they can help you market your drug rehab facility, we have explained all that below.
YouTube Shorts Explained
As the name suggests, a YouTube Short is a short video published on YouTube that has a duration of no longer than 60 seconds in duration. They can be enhanced by adding a music soundtrack.
Most likely the reason for introducing YouTube Shorts is Google (who owns YouTube) wants to compete with hugely popular social media sites such as TikTok and Instagram, both of which have built much of their success by users publishing short video clips.
Benefits Of YouTube Shorts
- Easy To Make: Making a YouTube Short is as easy as pressing the record button on your phone’s camera and recording for 60 seconds.
- Reach New Audiences Quicker: By optimising your YouTube Short for your target audience they can be reached quicker and more effectively.
- Greater Engagement: Watching a 60-second video will appeal far more to audiences than a 10-minute video and better still, they will watch the entire video.
- YouTube’s Algorithm Boosts Them: With increasing audiences actively looking for YouTube Shorts, your video will be boosted in YouTube’s rankings.
- They Can Promote Longer Videos: A great tactic is to use your YouTube Shorts to promote your longer videos, almost like a movie preview.
- Help Build Brand Awareness: YouTube Shorts is a fantastic new way to build awareness of your drug rehab facility’s branding, especially in your local market.
Given that very few marketers and businesses have cottoned on to the benefits of YouTube Shorts yet, they present a great opportunity for you to get your drug rehab business a head start over your competitors in building your brand and driving traffic to your website.
With YouTube being the second largest search engine on the internet, YouTube Shorts offer you a considerable advantage.