Kindling was born to address a need — a growing group of designers and technologists were finding it difficult to keep track of ideas and the discussions around these ideas. We were trying to address the problems that were emerging as we scaled the business. We didn’t have a way to centralize ideas, to manage the feedback from our customers, to communicate with our remote employees, or a non “gut” way of determining what development items should take priority over others. Email was failing us (click here to learn more about a free program designed exclusively for Start-ups).
Kindling owes its success not just to selling our software, but also to using it. This post is an introspective on how we at Kindling use our own product (or dogfooding, in context of software). From Product Management to Development to Sales & Marketing, we all find benefits from being connected to the centre of our business — ideas.
Part 1 – Product
The first part of this series is an interview with CEO and Product Lead focused on how he and the Kindling Product Team use Kindling to engage with employees, partners and customers to help shape the product roadmap.
