Marketing – Page 2

An Act of Persuasion — Supporting Video Upload and Playback in Kindling

You’ve probably noticed the rapid growth and proliferation of video content on the Web over the last few years. Here are some interesting supporting stats:

Video content comprised 59% of all global internet traffic in 2012.
The share of video is projected to rise to 86% by 2016.
Netflix, accounts for 33% of all night-time Internet traffic in the US (wow!).
As with most things online, mobile/tablet consumption of video is growing fast, and now accounts for 10% of all plays.
The younger the person, the more likely they are to consume content in video form.

This last point is extremely significant. Granted, this is a very small sample size, but I’ve observed that my kids (around age 10) and their friends are interacting with significantly more video content than my (40ish) friends are. When they want to learn a new dance move, see what roller coasters are at Hersey Park or check out a Minecraft mod, they naturally turn to a video instead of looking for a blog post to scan. When they have friends over, they make funny Vine and Instagram videos. Email and writing online are as archaic to them as writing letters was to my generation. Texting? They turn to FaceTime.

Video consumption is growing, fast, internationally, on all devices, and among all age groups. This trend is real and lasting.

Top 10 Reasons Why You Need Social Innovation Software

Innovation is social. That’s not only our company creed, it’s the sentiment echoed in every conversation with our customers. An idea may be innovative but it isn’t an innovation until there’s a forum for it be heard, discussed, vetted and implemented. Social Innovation Software provides that forum. It takes the collective brainpower of the people, YOUR people, and gives it a voice. It lends life and longevity to creativity. It turns the spark of possibility into a flourishing, sustainable reality. It is the crucial element that structures your innovation efforts and makes those endeavors a success.

We talk a lot on this blog about how our customers use Kindling but I wanted to zoom out a bit and focus on why our customers use it and why Social Innovation Software is essential to your business.

Here are the top 10 reasons why you need social innovation software:

Ideas (inspiration) can happen anywhere and anytime: You need a solution that captures true inspiration, whether it strikes in the office or on the go.

You’re frustrated with email: The volume of email in your inbox makes it hard to keep up. On the other hand, if you’re not cc’ed, you’re left out of the conversation. How many people that could have added value to the conversation were not part of it?

Smartphone Usage Increases

Google recently surveyed Australians about their mobile phone usage and have published the findings in ‘Our mobile planet: Australia – understanding the mobile consumer’ report.

It will come as little surprise that smartphone penetration rates in Australia are increasing – Australia is amongst six countries where smartphone penetration is now above 50% along with UK, Sweden, Norway, Saudi Arabia and the UAE.

Previous research found that 25% of users had used their mobile to research or purchase a product. The recent report shows that 28% have purchased using their mobile phone and a massive 94% use the mobile to research products.

Yet a key statistic in the report is that 79% of Australian businesses are not optimising their sites for mobile usage – that matches up with the research we’ve conducted into the mobile sites of the Australian online retail sector – How The Largest Australian Retailers Are Using Mobile Websites. The research we conducted found only 15% of Australian online retailers had a mobile optimised site.